PRIVACY

Privacy policy

Last updated September 24, 2026

Information used by the directory

Hometown Pros displays publicly available business information. Visitors do not need to create an account to browse listings or contact a company.

Optional first-party analytics

Hometown Pros uses optional, first-party analytics to understand how visitors use the directory and improve it. Analytics run only after you choose “Allow analytics.” You can reject analytics and still browse the directory, view business profiles, use contact links, and submit forms.

When allowed, the site may record page views, browsing sessions, business profile views, and clicks on call, estimate, website, map, and Google review links. It may also record the selected trade and community, whether a search phrase was entered, the number of matching results, the referring website's domain, and limited source and medium labels from a link when they match a small approved list. Free-form campaign names and search words are not stored, and the full referring page address is not stored in these analytics events.

To distinguish repeat activity, the site stores random visitor and session identifiers in first-party browser storage only after analytics are allowed. A session ends after 30 minutes without activity. The server receives one-way protected versions of those identifiers. They are not linked to a name, email address, or advertising profile and are not used for cross-site tracking. Rejecting or withdrawing analytics consent stops optional analytics collection and removes analytics identifiers stored in your browser when the browser permits.

Use the “Privacy choices” control in the footer to review or change your choice. Your preference is saved in this browser.

Analytics event retention

Analytics events are stored by Hometown Pros for reporting. The current system does not have an automatic deletion schedule for those event records, so no fixed retention period is promised here. This needs a separate retention decision and enforceable cleanup before a specific deletion period can be stated.

Third-party analytics

Google Analytics and Google Tag Manager are not enabled on this site.

Direct company contact

Estimate and contact buttons may open a company's own website or form. If optional analytics are allowed, Hometown Pros may record that an outbound link was clicked. It does not receive the information a visitor submits on that company's website. The company handles that information under its own privacy practices.

Listing requests and business applications

When someone submits a listing claim, correction, removal request, new-business application, or featured-listing inquiry, Hometown Pros stores the information entered in the form. This may include the requester's name, role, business email, phone number, company details, service area, logo source, and verification information. It is used to review the submission, verify the business and requester, prevent misuse, and communicate about the listing. New-business and featured-listing applications may also be sent to the Hometown Pros owner through a transactional email provider so they can be reviewed promptly. The information is not sold, and personal contact details are not displayed publicly unless they were submitted as the business's public contact information.

Google Maps information

When you choose to check a Google rating or view a map, the site may send the business name, general service area, and public business phone number to Google Maps Platform to locate the correct business profile. Google handles that request under the Google Privacy Policy.

Basic technical information

The website host may process ordinary technical information needed to deliver and protect the site, such as an IP address, browser information, and request logs. Hometown Pros does not sell visitor information.

Directory analytics are designed not to include names, email addresses, phone numbers, form message content, or business application contents. Listing and contact forms are handled separately as described above.

Questions and requests

Use the business application to request a new listing, the featured inquiry form for premium placement, or the listing request form to claim, correct, or remove an existing listing. You may also email hello@hometownproswi.com.